Magic Promo with augmented reality by Arcor

Arcor Helados, YPF and CamOnApp launched the Magic Promo in augmented reality action at YPF service stations in CABA, Buenos Aires Province, Córdoba and CABA Arcor Center.

Some outlets associated of YPF with the action were: Figueroa Alcorta and Pampa (CABA), Castelli, Dolores, Mar de Ajó, Mar del Plata, Pinamar (Province of Buenos Aires), Leones, Villa Carlos Paz (Province of Códoba), Arcor Center (CABA).

Each YPF and Arcor Center associated with the action have different interactive media such as table tents, banners and stickers. Downloading CamOnApp the users can scan these media, access augmented reality games and win a 2×1 promo in Arcor Helados to redeem in the cashier. In addition users can take selfies with “ice cream sunglases” and share on social networks.

With this initiative, through augmented reality and CamOnApp, Arcor manages to transform sales points into playful, interactive spaces with prizes for consumers.

Download CamOnApp from the App Store or Google Play, scan the images and learn more about this campaign.

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