CamOnApp - Realidad Aumentada (Ilolay)

The traditional packaging is transformed by the hand of Ilolay

What should we change so as to make a traditional packaging more attractive for clients? Ilolay started asking this question to redesign their milk carton. That is why the firm called Tridimage, a firm specialised in packaging design who jointly with CamOnApp, the augmented reality platform...

CamOnApp - Realidad Aumentada (Footy)

Augmented reality in the shoes of Footy’s hand

Trainers for kids may also be an enriching experience. Not only is about a design that calls kids attention. It is also the moment to create brand loyalty which goes beyond the physical object – trainers – creating new experiences using augmented reality related to the product. In...

CamOnApp - Realidad Aumentada (Soundhearts Festival)

Now concert tickets are also used before the shows

How do we get the most out of an existing channel? How do we reuse something familiar, user friendly and even a desire object, something that turns fans into privileged users? When Radiohead came to Argentina, Sound Hearts Festival proposal was using augmented reality in the concert entrance...

The new bet with the formula of success: Milka renews its augmented reality experiences.

For those who work in augmented reality and marketing, repeating or extending a campaign has two meanings: first, the joy and challenge that the previous campaign was a success. Secondly, best is yet to come if more resources are assigned to the same formula which was a forward looking experiment...

Arcor is committed to its augmented reality packages of World Cup 2018.

The World Cup is always a great time for trademarks to launch product proposals for their clients. Even though all the attention is drawn to what is done inside the football field during June and July, trademarks use augmented reality so as to call the client’s attention on their product...

ALLIANCE WITH TRIDIMAGE: AUGMENTED REALITY APPLIED TO CREATIVITY IN PACKAGING

A strategic alliance to take creativity beyond The clients of the branding agency Tridimage, received this December, a different greeting from other years. Following the company’s interest in innovating and being a leader in creative proposals for a channel as fundamental as packaging, they...

CONSOLIDATING IN AR ACROSS THE REGION: VUFORIA OFFICIAL PARTNERS

CamOnApp is already the first official Vuforia partner for the entire region. Vuforia and CamOnApp: partnership. In line with the goal of being a referents in augmented reality for the entire region, providing more and better experiences to brands and users, we became official Vuforia partners for...

CAMONAPP AND ADIDAS: AUGMENTED REALITY IN VIRTUAL TESTERS

Augmented reality takes  Abasto Shopping of Buenos Aires. Augmented reality came to Shopping Abasto hand in hand with Adidas, CamOnApp and The Temple of Futbol. In an action that bursts with new ways of communicating, in the recently inaugurated El Templo del futbol venue, visitors will find...

Augmented reality for interactive packaging in Arcor Jugos

Arcor Jugos new promo with CamOnApp technology Arcor launched a new campaign for its juice line, incorporating augmented reality into packaging. The experiences include a roulette with the characters of Marvel, Paramount, Pixar, in which the interactors can learn about the different attractions of...

CamOnApp Studio is here: create your own augmented reality campaigns.

CamOnApp launches CamOnApp Studio, its web editor to create experiences in augmented reality. With a friendly and entirely desktop environment, CamOnApp Studio is the fundamental tool for design professionals, creatives and students to generate their own augmented reality experiences in a simple and...

How Augmented Reality will revolutionize architecture and construction in a very short time.

How Augmented Reality will revolutionize architecture and construction in a very short time. Augmented reality takes the real world and adds to it digital elements to enrich it. Incorporating augmented reality into construction and architectural projects involves placing a 3D model of a proposed...

Disney Scan: augmented reality meets magic kingdom.

Disney Scan: augmented reality meets magic kingdom. In the constant pursuit of being the company at the regional vanguard, and following the firm’s historical guidelines, Disney launched Disney Scan, its own app to visualize augmented reality experiences. Disney Scan was developed by CamOnApp...

3 times when Augmented Reality and art changed the game completely

#1 Lapse: an arty trip throughout Miami´s architecture Artist Ivan Toth Depeña created this augmented reality app in which the outer space of the city of Miami becomes a canvas where you can discover murals in movement in brick walls, phrases scattered in the sky of free form, or psychedelic...

Augmented Reality meets art

Augmented Reality meets art. Packagings of supermarket products began to pave the way. Then followed the notes of magazines of interest, catalogs of purchases and even some entertainment events. Time was short for augmented reality to reach the art world. For museums looking for ways to bring their...

CamOnApp and Mondelez: the packaging revolution.

CamOnApp and Mondelez: packaging revolution. With Milka Mensajes, Mondelez proposes for its lines of Milka chocolates, a proposal surpassing the traditional concept of packaging as mere wrapping. In an even more ambitious initiative, MilkaApp now presents an augmented reality mobile app already...

Augmented Reality: over 1,500 students already learn in a different way.

Augmented Reality: over 1,500 students already learn in a different way. How to incorporate new tecnologies to traditional education? In a world of constant transformation in our ways to comunicate, new channels modifie shape and content of messages. Interest from both graduated and still learning...

Augmented Reality and music: allied in entertainment

Augmented Reality and music: allied in entertainment   To take a step further in interactive editorial content and add value to the experience of the Lollapalooza Argentina Festival, the Billboard and Galera magazines incorporated augmented reality in their April editions. Billboard edited a...

Augmented Reality announces for Snapchat and Facebook

Augmented Reality announces for Snapchat and Facebook Both platforms presented their technological bets for 2017 and the great news is that both are about Augmented Reality. Let’s break it down: Snapchat (the mobile application founded in 2011 by the young Evan Spiegel) has published new...

realidad aumentada

The argentines who propose to live the augmented reality

The argentines who propose to live the augmented reality Through the CamOnApp application, you can access with a smartphone a whole new digital experience. Details of the phenomenon. Many people knew the concept of augmented reality through the phenomenon “Pokemon Go”, for example,...

realidad aumentada

Magic Promo with augmented reality by Arcor Helados

Magic Promo with augmented reality by Arcor Arcor Helados, YPF and CamOnApp launched the Magic Promo in augmented reality action at YPF service stations in CABA, Buenos Aires Province, Córdoba and CABA Arcor Center. Some outlets associated of YPF with the action were: Figueroa Alcorta and Pampa...

realidad aumentada

Hidden Songs Action from Alto Palermo

Hidden Songs Action from Alto Palermo To celebrate the day of music Alto Palermo realized an action with augmented reality called Hidden Songs during 22 and 29 of november 2016. Five interactive spaces were set up at the shopping where CamOnApp users could scan and doscover content through...

realidad aumentada

New Carrefour’s app with augmented reality

New Carrefour’s app with augmented reality On December 12th, 2016 Carrefour Argentina relaunched its mobile application by adding an augmented reality scanner that allows the user to scan catalogs, point of sale spaces, image ads and Carrefour card. The application scanner uses CamOnApp...

realidad aumentada

Interactive bottles for Brahma Paraguay

Interactive bottles for Brahma Paraguay Brahma Paraguay launched the “Anécdotas Retornables” campaign, turning the porrón (Brahmita) into an interactive product through augmented reality. The campaign was launched in October 2016 in social networks, TV, graphic media, social networks...

Interactive posters at public road of 20th Century FOX

Interactive posters at public road of 20th Century FOX  For 20th Century FOX, CamOnApp and the Vizeum agency produced interactive augmented reality public posters of Tim Burton’s new film “The Home of Miss Peregrine and the Peculiar Children,” which premiered in Argentina on...

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Augmented reality and tourism from the hand of almundo.com

Augmented reality and tourism from the hand of almundo.com CamOnApp and almundo.com, launched a series of interactive notices in the tourist supplements of the newspapers La Nación and Clarín. This is the first time that interactive campaigns with augmented reality are carried out in the...

realidad aumentada

Interactive catalogs with augmented reality

Interactive catalogs with augmented reality The old catalog, which occasionally reaches each house over the weekend, which comes wrapped in the Sunday paper, which is at the beginning of a supermarket, the same catalog is companies like Carrefour are changing to make it more interactive and...

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The branded content becomes interactive

The branded content becomes interactive There are no longer many secrets in the industry. The branded content is to generate content related to a brand that allow you to connect with the consumer. The brand is present but not annoying: accompanies but does not get. It helps the consumer meets...

augmented reality

Nike transmits the values of it’s technology thanks to augmented reality

Nike transmits the values of it’s technology thanks to augmented reality   How did you want to make advertising more interactive and further highlight the features and values of the product? Nike’s goal was to launch an augmented...

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The media graphic is uploaded to the augmented reality

The media graphic is uploaded to the augmented reality How to give more value to the physical media? How do also to find new ways to captivate readers with enriched material comes out literally outside the limits of the paper? More and more print media are experimenting with augmented reality...

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An Argentinean application that uses Pokemon Go technology for advertising

Argentina application that uses Pokemon Go technology for advertising   A startup is CamOnApp National Betting Augmented Reality a paragraph all Vertical Market, from advertising to education. Development focused on content and services...

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Itau bank becomes an art show in an interactive experience

Itau bank becomes an art show in an interactive experience   Art can also give new experiences to those attending the most important exhibitions. This is not only...

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Compumundo, Samsung and CamOnApp convert outlets in interactive spaces

Compumundo, Samsung and CamOnApp convert outlets in interactive spaces   Through interaction with your smartphone and experience augmented reality, consumers...

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Fashion and technology come together in this special OHLALÁ!

Fashion and technology come together in this special OHLALÁ!   “This new edition of OHLALÁ! FASHION you about the trend, which is used and thousands of...

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Ideas supplement of La Nacion solidarity leads to smartphones

Ideas supplement of La Nacion solidarity leads to smartphones   How do to impress the audience expanding the boundaries of content beyond traditional media? That was the goal he set to work the Supplement Ideas of La Nación that in the celebration...

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CamOnApp, the link between the online and offline world through augmented reality

CamOnApp, the link between the online and offline world through augmented reality   This week we had the opportunity to exchange ideas with Damian Alcala, CamOnApp current CEO, founded in 2015 company with Pepe Marriot (CCO) and Federico Zaiatz...

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The challenge of growing outside

The challenge of growing outside   Colppy, DaloPorHecho and CamOnApp are three new companies locally sourced, with strong technological focus betting one grow out of the country. This was indicated founders their Juan Ignacio Onetto, Rodrigo Alonso...

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Sonar+D CamOnApp – Augmented Reality

Sonar+D CamOnApp – Augmented Reality   CamOnApp is the digital platform that allows users to view, create and share interactive content through Augmented Reality. Sonar + D a space where the public can...

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Augmented reality, the darling of advertising

Augmented reality, the darling of advertising   Along with two other partners, Pepe Marriot CamOnApp created an application that scans paper content and transforms it into augmented reality. Augmented reality is the star of Internet business....